At first glance, you might think that Apple's recent release of new color options for the iPhone 14 

is just a marketing ploy to generate excitement and sales until the new iPhone 15 comes out.  

However, I have a feeling that there's more to this color refresh than meets the eye. 

Apple has been continuing its tradition of releasing spring colors for its iPhone models since 2020. 

It all started with the release of a vibrant purple iPhone for the iPhone 12 series 

which was well-received by many. 

Then, in the spring of 2022, a dark green model was added to the iPhone 13 lineup.  

And now, for those who are big fans of the lovable Minions 

there's even more reason to celebrate as a bright yellow iPhone 

has been introduced, bringing to mind the sunny and cheerful vibes of summer!